One chapter I found interesting was about Paul Revere and him riding out to warn that the British were coming. What very few know, is that another rider went out with Mr. Revere and he took a different route to help spread the news that much more but nobody knows about him because he was not effective in his ride. The book explained that Paul Revere was very involved in his community in many different types of groups and the other rider only had one group he associated with. The idea was that when we let ourselves expand to many groups (i.e. church, community service group, yoga class, fundraiser for whatever, etc.) you are better known and when a time comes that you need to spread news or rally people together, the more groups you are associated with the more you will have to back you up.
One chapter talked about how information given out sticks in our minds. Are people just hearing the information; or are they remembering it too. The interesting thing about the chapter was they went into depth on Sesame Street and Blues Clues. Sesame Street learned many techniques on how to capture an audience attention and for the audience to learn things but Blues Clues master the information being retained in children. They mastered the stickiness factor. Sesame Street is meant to entertain the parent's of the children (a little) as well as entertain and teach the children. Anyone "grown up" who has ever watched Blues Clues has probably been bored out of their mind and even thought the show was stupid but it pulls kids in. The makers of Blues Clues learned how to pull in the attention of kids by taking out bells and whistles, challenging them, teaching them, and then repeating the episode 4 more times in a row to help it stick. And it worked!
Whenever I read books like this, "You can change the world if you take the right steps," I almost get overwhelmed; like I'm taking on a big task or something. But I decided to take one thing from the book that I want to try and that is to be involved in a variety of ways. Not only to burst out of life "boxes" but also to be able to make a difference if I need to; small or big.
Of all leadership and "making a difference" books I would say to read the book if this is your type of genre to read and your always reading these types of books. But if you are only going to reading one, I would skip this one.
